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SUPREME HEATING COMPANY TO BUILD A LARGE EXTENSION
National Advertising Campaign Will Have “Made in Welland” as a Slogan-John D. Meister Says This is the Ideal Manufacturing Town
[Welland Telegraph, 18 March 1910]
The Supreme Heating Company of Welland have plans prepared for the erection of a large extension to their plant. The new wing will be 132 feet long and 50 feet wide, and will be of concrete construction. The addition is urgently needed because of the rapidly growing business.
The Telegraph takes advantage of this announcement to congratulate the firm on the success of its product and to welcome to our business community, John D. Meister, who has recently come from Elvira, Ohio, to accept the vice-presidency of the Supreme Heating Company. Mr. Meister, though a Canadian, has spent his entire business career in the United States where with the Fox Furnace Company he mastered the stove business, and now comes back with ripe commercial experience to put his shoulder behind one of the most promising of Welland’s younger industries.
Mr. Meister was not in Welland very long until he became imbued with that enthusiasm which is making Welland famous. “This is the best located and most advantageous manufacturing centre in the Dominion,” he said to The Telegraph in an interview yesterday. “After investigations that I have made I find that iron and steel wares can be manufactured here at less cost.” In fact, almost saving one profit.”
The Supreme Heating Company is organizing a national advertising campaign that will extend from ocean to ocean, and our readers will be interested to learn that “Made in Welland” will be featured in every advertisement. “The Supreme Heating Company,” said Mr. Meister, “appreciates the liberal treatment it has received at the hands of the Council and its citizens, and proposes in its campaign, which is now being inaugurated to make use of the expression, “Made in Welland,” in all its advertising. In Welland is made the most up-to-date scientific practical and economical cooking apparatus now made anywhere in the world-the product of Canadian born brain. This company will do all its power through its officials, travelling representatives, and advertising, to make Welland a household word from Halifax to Vancouver. “Made in Welland” will be the Supreme Heating Company’s slogan.”
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