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FALSE RUMORS SPREAD
Ford Cars to Be Sold Only at Regular Advertised Prices
[Welland Telegraph, 25 July 1913]
R. Moore & Son, the local Ford dealers, have received the following letter from the head office of the Ford Motor Co.:
“We have been deluged at this office with inquiries from Ford prospects regarding rumors to the effect that the Ford Co. are selling cars or propose to sell cars at special prices, these prices varying anywhere from $200 per car to three cars for $1000.
We firmly believe that the rumors which have been spread throughout the Dominion of Canada have been started by persons outside of Ford organization with malicious intent, and we take this opportunity of stating definitely and finally that we have not considered or are we going to consider the sale of Ford cars at anything other than full advertised list prices, neither is there any foundation in the rumor that the Ford Company is going to eliminate its organization of dealers and sell direct to the consumer.
The entire Ford organization is hereby authorized to deny any rumors pertaining to the sale of of Ford Cars at special prices or under special terms or conditions, and when there are any changes to be made in the Ford sales policy we hereby assure you that our sales organization will be the first to be notified.”
(Sgd.) Ford Motor Co.
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