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THE MICHIGAN CENTRAL HAS ADOPTED A NEW DESIGN.
[Welland Tribune, 6 May 1898]
A new design has been adopted by the Michigan Central which will be used here-after on all advertising matter connected with the road. It consists of a winged female figure with a flowing tresses and drapery, indicating speed– no headlong, reckless, daring speed, but flying swiftly and easily, and with such perfect assurance and self-command as to appropriately carry upon the features an expression of pleasure and joy. The Genius of Speed rapidly and freely advancing toward the spectator, bearing above her a shield or banner emblazoned with a view of a Michigan Central train at Falls View, with the falls, islands and city of Niagara in the background, and the inscription “Michigan Central, the Niagara Falls Route.” The crest of these armorial bearings is the front of a great mogul locomotive engine, such as is used on the fast train of the Michigan Central, and which mark the greatest advance yet reached in engine construction. The shield or banner referred to is practically the same design as has been used by the Michigan Central for fifteen years and is peculiarly appropriate from the fact that the Michigan Central is distinctly “The Niagara Falls route.” and that its train alone pass directly and in full view of Niagara Falls, stopping in the day time at Falls View, as shown in the blazonry.
On the tablet below the figure is shown the names of the terminal and principal intermediate points on the system—Chicago, Detroit, Niagara Falls, New York, Boston; and the names of the general passenger and ticket agent. A novel feature in this artistic and forcible design, is that fact that it is executed in clay by the well-known sculptor, Hugo D. Loeb, cast in planter and then photographed. It will be used as a title page upon the Michigan Central time table folders and will play a prominent and important part in its future advertising.
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